Hi folks, Every week I search out new music sites and ad them to my personal list. I give them 50 credits (site views). Then I invite them to sign up (Free). When they sign up I transfer the credits over to their new account and then refresh their account to 50 credits.
If they don't sign up for free there site will be deleted after there 50 credits are used up or if I run out of space or if there site no longer meets out policies.
This is great for A&R Reps, booking agents and promotors too. The new sites that I post on my account are previewed by me. Meaning they need to load up fast! I don't have much patience to wait for a site to load it's heavy graphics. The stats (on myspace) need to reflect a certain percentage of success. I look at the ratios between how many times the music has been played and how many fans they have. And of course their content and music.
If your site is not listed then sign up today. It is Free to sign up to http://www.surfforlocalmusic.com/
The SFL traffic exchange has been removed from service however SFLM is very much alive! The Surf For Local Music fanzine has taken precedence and it has evolved. If you are a music fan you should check it out and become a member. This page will serve as a news feed for now.
Friday, May 16, 2008
Wednesday, May 14, 2008
Promoting your band locally vs. nationally
Hello, Glen Peladeau here from LILMS HQ. Boy things sure have changed since I first started studying how the music industry worked back in the early seventies. Back then bands had to climb their way out of a local scene after proving themselves over and over a million times to get recognized enough to pick up gigs else where. The Internet was not publicly released so all the other promotions channels were all we had. You know, the ones we seem to forget because we're so Internet focused now. We also seem to forget that those old days still have a lot to teach us as far as promotions go. Like taking things one step at a time rather than going "full blown" and releasing everything we've got to the world. The local scene provided the all important testing grounds for a developing band or solo artist. Nowadays' you can put something together relatively quickly and release it to the world in a matter of days if not hours.
This is both Scary and Dangerous for the developing artist. Scary because it is to easy to put something that we may momentarily think it is great ourselves and then come to the realization latter on that it wasn't that great after all. Dangerous because we now released it to the world...whoops! We just created a perception of us in our listener's head whether it was GOOD or BAD. If it was bad then we've lost our new potential fan and then we tell ourselves "I know we could have done it better". If only we have taken the time to play it to our friends first, played it at a open mic night or at our next gig to receive that all important feedback from our local peers and fans. That is what we are missing in our industry these days folks. Good ole' fashion local marketing and peer to peer testing.
Even in my own music business for example; I just a launched a new promotions site called www.SurfForLocalMusic.com (SFLM for short) and I am still asking my peers, music fans and bands about what their thoughts are on the site. It is growing slowly day by day but I want to do it this way because I know if go full throttle and get it wrong I won't be spending time and money down the road trying to win back support for the site. The same thing goes for your music. Test it out on your local scene first before you put it out there for the world to see it!
This also the mission behind www.EccentricMusician.com. That is to give local musicians and bands an opportunity to sell their music to a local * "warm market" being New England based live music fans. I also don't compete with the big boys in that we exclusively sell "live recordings" and this also gives the artist flexibility to sell their physical CDs online, off the stage or both. The live recordings are more likely going to get someone to come out to see your show and different live variations of the same song can be sold to the same "fan" over and over after seeing your show. So you can see how powerful the concept behind the marketing is. Now, once the artist is offering music online with www.EccentricMusician.com we market that music artist for free on www.SurfForLocalMusic.com which is establishing it's own Internet warm local market.
So the point of the article is not to sell yourselves and your potential success short by just haplessly posting recordings out there for the whole world to hear for first time. If you want to test it on the net try posting it on a smaller site first. One that is focused on your local entertainment scene (hint,hint).
Glen E Peladeau
DBA; LILMS and its Subsidiaries
This article is also posted here;
http://www.eccentricnewengland.com/index.php?pr=Article051408
* "Warm Market" is a term we use in marketing and advertising to define our customers that are already familiar with our product or service and who are warmed up so to speak. This usually translates into more sales if all is well with what we are selling.
This is both Scary and Dangerous for the developing artist. Scary because it is to easy to put something that we may momentarily think it is great ourselves and then come to the realization latter on that it wasn't that great after all. Dangerous because we now released it to the world...whoops! We just created a perception of us in our listener's head whether it was GOOD or BAD. If it was bad then we've lost our new potential fan and then we tell ourselves "I know we could have done it better". If only we have taken the time to play it to our friends first, played it at a open mic night or at our next gig to receive that all important feedback from our local peers and fans. That is what we are missing in our industry these days folks. Good ole' fashion local marketing and peer to peer testing.
Even in my own music business for example; I just a launched a new promotions site called www.SurfForLocalMusic.com (SFLM for short) and I am still asking my peers, music fans and bands about what their thoughts are on the site. It is growing slowly day by day but I want to do it this way because I know if go full throttle and get it wrong I won't be spending time and money down the road trying to win back support for the site. The same thing goes for your music. Test it out on your local scene first before you put it out there for the world to see it!
This also the mission behind www.EccentricMusician.com. That is to give local musicians and bands an opportunity to sell their music to a local * "warm market" being New England based live music fans. I also don't compete with the big boys in that we exclusively sell "live recordings" and this also gives the artist flexibility to sell their physical CDs online, off the stage or both. The live recordings are more likely going to get someone to come out to see your show and different live variations of the same song can be sold to the same "fan" over and over after seeing your show. So you can see how powerful the concept behind the marketing is. Now, once the artist is offering music online with www.EccentricMusician.com we market that music artist for free on www.SurfForLocalMusic.com which is establishing it's own Internet warm local market.
So the point of the article is not to sell yourselves and your potential success short by just haplessly posting recordings out there for the whole world to hear for first time. If you want to test it on the net try posting it on a smaller site first. One that is focused on your local entertainment scene (hint,hint).
Glen E Peladeau
DBA; LILMS and its Subsidiaries
This article is also posted here;
http://www.eccentricnewengland.com/index.php?pr=Article051408
* "Warm Market" is a term we use in marketing and advertising to define our customers that are already familiar with our product or service and who are warmed up so to speak. This usually translates into more sales if all is well with what we are selling.
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