For those of you who are in business or in the advertising and marketing industry you probably know what this means. I coined the term "Shared" Warm Market because this is how I set my promotions up for my clients. Let's explain what a warm market is first; A "Warm Market" usually refers to group or a list of close friends, relatives, past and current clients (to resell or up sell). In the case of my business, I bring together these "Micro" warm markets of various music groups, solo artists (their fans) and local business (their clients)and provide a service that "shares" the combined warm market. Hence the coined term; "Shared Warm Market".
SFLM is focused on the New England area. This in itself is a defined market area to advertise to. Then the focus is broken down to people who are active in going out to see live entertainment. What does this tell us as advertisers? These people are more likely to get out of the house, visit your business (or see your show) and spend some money. The same goes for your clientele visiting your business (in reverse) which will aide my music service clients. They come out and visit your small business so what is stopping them from going out to see some good entertainment now and then? Nothing... They already show that they have the means to do it. So your not just blanket advertising to everyone. You are focusing on a niche market. A pre-qualified market of people who are still spending money even in a diminished economy.
Every local small business needs to focus on this aspect of their business in order to succeed and win over new clientele some how some way. By combining resources of a different industry which already shares some of the same basic important traits of your prospects (Local Live Music Fans) you may find yourself some great new customers who are more than willing to support your local business. SFLM does just that but we do not do this all by ourselves. It is a team effort. You bring us your "warm market" and as a service we bring you the combined "shared warm market". To help you do this I have included a small snippet of code below that you can copy and paste into your site;
Copy this code to your website to display this banner!
